Starting her career as a project manager, and now handling the marketing at Autobahn Security, Claudia Karina Putri wears more than one hat. She turns complex cybersecurity topics into accessible content, coordinates projects across teams, supports clients with CSR-related work, and leads Autobahn Security’s own CSR reporting.
We sat down with Claudia to talk about balancing these different responsibilities, translating technical subjects for business audiences, and what cybersecurity and CSR have in common.
Your role combines project management, marketing, content, reporting, and client work. How do you explain what you do?Par
I usually say I make cybersecurity understandable and visible. That covers a lot: writing the blog posts and LinkedIn content that translate what our engineers and security researchers are actually doing, keeping partner and client-facing projects moving, and making sure our own Cyber Security Rating reporting reflects the quality bar we ask our clients to meet. If it needs to be written, coordinated, or explained to a human who isn’t a security engineer, it probably comes through me at some point.
Did you deliberately set out to build such a varied role, or did it develop naturally over time?
It developed naturally, honestly. I have been working for this company for almost 5 years, starting off as a business analyst and scrum master – working behind the scenes and supporting our internal team. I remember during one of my performance reviews, I told my supervisor that I wanted to have more touchpoint and exposure with external people. That was the moment where I shifted to marketing and customer support. My project management skills made managing multiple streams simultaneously straightforward.
You often write about technical cybersecurity topics for business and C-level audiences. How do you make them accessible without losing the important details?
My process relies heavily on collaboration. Luckily, I work closely with Autobahn’s technical experts. Karsten, our Founder, Usman, a Security Engineer, Fakhrur, the Team Lead of our Security Team, and Maria, our Senior Technical Communicator in charge of the workouts, all join forces to truly understand the core technical risk. Once I have the facts straight, I strip away the unnecessary jargon and frame the narrative around risk management, operational impact, and strategic solutions. It’s about maintaining absolute technical accuracy while changing the vocabulary to match the audience.
What do you enjoy most about wearing so many different hats, and what is the most challenging part?
What I enjoy the most is the sheer variety, as no two days look the same. I get to exercise both sides of my brain: the structured, analytical side that loves project tracking and timelines, and the creative side that enjoys copywriting, design, and brand strategy. It keeps me engaged.
The most challenging part, without a doubt, is context-switching. Shifting gears from a highly structured technical review with the engineering team to writing a creative, engaging marketing caption requires much mental agility. You have to be incredibly intentional about how you protect your time and manage your energy.
How does working with clients on CSR differ from preparing Autobahn Security’s own reporting?
With clients, there’s a relationship layer. Our partners have their own review and approval process, so the work is collaborative, and I’m often adapting the tone or emphasis to what they need for their audience. On top of that, we provide custom reporting based on the customer’s needs. We have different CSR templates for different target markets.
Meanwhile, our own reporting has no one to negotiate with but the data itself. It has to hold up to the exact same scrutiny we’re asking clients to apply to their own environments.
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